以下文章来源于怡视频                                                                                                    ，作者小怡                                                            

                                                                                                                                                                                                     怡视频                                                                            专业影像提供商，让传播更有价值。

没想过有一天，整天被城管追逐的地摊，竟然能成为热门。一夜之间，“地摊经济”“地摊财富秘籍”开始在微信、朋友圈里疯狂转发。

在“地摊”的背后，除了苦中作乐的坚强，更充满了社会基层的真实故事。

泰国也有人走上街头摆上了地摊，卖起了美味的“寿司”。但这寿司的内馅却很特别，竟然是塑料袋！

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在创意广告方面，泰国是做到了极致。世界几大广告奖，例如克里奥、戛纳、莫比、纽约广告奖等等，每年都拿到手软。

看多了后，其实这类广告片的套路很简单。

01讲述普通人的生活

大部分泰国广告没有充满特技包装渲染的画面，有的只是如vlog一般日常的画面；没有刻意为之的夸张表现，而是深入挖掘普通人的一天，这种如同唠家常的感觉，让观众很自然的有了代入感。

数据显示，在泰国本土广告中，使用平民饰演主角的比例达85.25％，而使用明星、以及社会知名人士的比例仅占3.12％。

相信很多人对这部《再试一次》印象深刻。

菜市场小摊贩的女儿，想要尝试自己种植豆芽。而只有只有小学四年级文化的妈妈，却与孩子不断尝试，鼓励着自己的女儿去探索。

看完后，直接被“我们可以试试看”洗脑了，而这是不是很像你家里发生的故事呢？

类似的，还有女儿和菠萝的故事。

这些具有生活气息的故事，不仅是接地气那么简单。

02超长铺垫与戏剧反转

这类广告还有个特点，就是永远不急于去展示品牌或者点破主题。

3分钟的广告，实际LOGO或者SLOGEN的展示，只有不到10秒甚至仅仅3秒。

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一开始，以为这部广告片是想借司机的感受，呼吁为他人考虑。然而，最后不到1分钟的反转，令人意想不到，又备受感动，同时，更加切合主题。

值得我们去借鉴的是，在各种反转之后，这类广告总会带来思考，带来一些社会价值，同时，也将其与品牌价值观、产品定位等相结合，让人意想不到。

利用这些细节刻画，引发观众共鸣，再与品牌进行嵌入，品牌对观众来说有一个深刻的记忆。

这是优秀广告商的价值。

牌

John Lewis Department Store←富士电影Yu Yukiyu Yu Yu Yu Yuu yuu National National National National National Nakai丨丨丨丨丨丨丨丨

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九个词直接营销首尔？过去24小时？熊猫发布了20次广告丨你是营销业吗？

几何选择

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提交和平台业务合作，面试预订，联系您的电子邮件：Samuel。Cao @ brandvista。com

定制组采购课程，企业培训计划，联系您的电子邮件：YL。陈@ brandvista。com